Note that this theorem is about the complex exponential.(Here z is a complex number of the form a+ib where a and b are real numbers and i=((-1)^0.5).)
Note that for complex numbers you don't have ordering "facility"!!
So, you can't speak here about e^z>0 or e^z<0 .
Can anyone give other(and true) reasoning behind the proof?
The e-book is here:
Apostol, Mathematical AnalysisThank You.