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the expected wealth is (1-p) ( w - xq) + p ( w -xq - d +x)
we have to maximize expected wealth wrt x
then we have p = q from first order condition
the condition is reduced to u'(w - d + x*- x*) = u'(w - x*)
because at x* First order condition is -q(1-p)u'(w-x*q) + p(1-q)u'(w-D + x*(1-p)) = 0
now since u'(.) is a decreasing function this implies
w - d +x*(1-p) = w - x*p
hence x* = d , the optimum level of insurance
and it is fair because the final wealth is w - pd , weather loss occurs or not and the insurer is insured completely
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