optimal two-part pricing

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optimal two-part pricing

Atika Gupta
Ques: A local video store estimates their average customer's demand per year is q=7-2p, and knows the marginal cost of each rental is 0.5Rs. What is the annual profit that the video store expects to make on an average customer if it engages in optimal two-part pricing?

I am getting following answer: optimal tariff pricing is 9+0.5q where 0.5 is the price charged per unit and profits are = 9.
Please confirm if my answer is correct.
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Re: optimal two-part pricing

RajEco
Is the question right ? there is only 1 market demand function.
Normally in 2 part pricing we have 2 markets.

Please confirm.
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Re: optimal two-part pricing

Homer Simpson
The question seems fine. This is second-degree discrimination case. We usually have 2 demand curves for the third degree price discrimination case as elasticity in the markets are different.
“Operator! Give me the number for 911!”
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Re: optimal two-part pricing

The Villain
In reply to this post by Atika Gupta
I'm getting profit as 16.5.What is the ans?
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Re: optimal two-part pricing

RajEco
I am getting the same answer as atika

profit =9
price = .5

I am still confused.

Please correct my reasoning, if wrong.
profit = a + (p-MC)q
where a= (p-3.5)q
 profit = .5 (3.5- p)q +(p-.5) q
substituting q and solving for FOC wrt p.




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Re: optimal two-part pricing

RajEco
whats the answer finally ?
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Re: optimal two-part pricing

SoniaKapoor
In reply to this post by Atika Gupta
What is the answer Atika?
MA Economics
DSE
2014-16
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Re: optimal two-part pricing

Ashima
Yeah, even I got profits as 9 and price as 0.5!

The approach is absolutely correct! :)